20 Marketing Pieces to Audit

I was a graphic designer in corporate health care for 10 years, and it wasn’t until year ten when we finally paid attention to the PowerPoint template being used system-wide. I know from experience how corporate teams have little time to focus on the small things. But I also understand how big of an impact those small things can make on your entire organization—especially if not everything comes through the marketing team for your stamp of approval.

This checklist can help you identify 20 things in 2020 to review and refresh (before another decade of out-of-date materials has gone away).

This list is great if you’ve recently rebranded your marketing and business tools, but it works well for everyone who hasn’t reviewed their marketing materials in the last year. Even if your logo is still the same, the design of these items probably isn’t— or shouldn’t be! Don’t keep using a PowerPoint template that looks like it’s from the 90s when we are now in 2020!

20 Marketing Pieces to Review

1. Business cards

2. Letterhead & envelopes

3. Thank you cards

4. Folders

5. Banners

6. Brochures

7. One-page document about organization (Don’t have one? Make one!)

8. Employee handbooks & communications (Including Intranet)

9. PowerPoint templates

10. Word templates

11. Email signatures

12. Email marketing templates

13. Promotional products (pens, notepads, etc)

14. Employee apparel

15. Interior and exterior signage

16. Employee headshots

17. Location or product photography

18. ‘About Us’ profile (on website, social, print)

19. Location listings (on website, social, print)

20. Internal and External forms

---

Need assistance going through your team’s marketing materials? Let’s talk! Contact me.